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M-Commerce: Boost Your Business with the Power of Mobile Commerce, by Paul Skeldon
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Mobile commerce is rapidly changing how businesses interact and sell. This book reveals how to master m-commerce, from global markets and trends to selling and marketing through m-commerce. Plus real life case studies and advice about how to integrate m-commerce into a multichannel business strategy.
- Sales Rank: #10490926 in Books
- Published on: 2011-10-19
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .68" w x 5.43" l, .0 pounds
- Binding: Paperback
- 300 pages
About the Author
Paul Skeldon is an the editor of M Retailing a mobile commerce dedicated site and a m-commerce industry expert regularly cited in the press. Paul is an experienced journalist specialising in technology and global communications.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Useful survey
By The Emperor
This was quite a useful introduction to m commerce. It doesn't hype it as much as some.
It is fairly comprehensive though at times it could have gone into greater detail.
It was quite easy to read and was easy to follow. This is a fast moving field so not everything in this book will be completely up to date.
It isn't an essential purchase as a lot of this information could be obtained for free but I got quite a lot out of it. As a general business guide I would recommend it.
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