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Entry Strategies for International Markets, by Franklin R. Root
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Sage Advice on Going Global
Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.
--Larry D. Bouts, president, International Division, Toys-R-Us, Inc.
The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
- Sales Rank: #1860447 in Books
- Published on: 1998-10-16
- Released on: 1998-10-02
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .75" w x 6.10" l, .70 pounds
- Binding: Paperback
- 288 pages
From the Back Cover
Praise for Entry Strategies for International Markets, Revised and Expanded
"To a generation of students and readers, Franklin Root has been known as the leading authority on the international entry strategies of companies. His new edition represents the latest word on an evolving and complex subject. Professor Root offers recent examples of company practices and greater detail on the complexities of global integration. Both practitioners and academics will find a wealth of useful information and valuable insights."
—FAROK J. CONTRACTOR,Rutgers University
"Breakthrough advice for international executives. Loaded with useful examples. Must reading."
—DAVIDA. HEENAN,President and CEO, Thea. H. Davies & Co., Ltd.
About the Author
FRANKLIN R. ROOT is professor emeritus of international management at the University of Pennsylvania's Wharton School of Business and past president of the Academy of International Business and of the International Trade and Finance Association. He also does extensive consulting work for businesses and government agencies throughout the United States and around the world.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Almost a step by step guide.
By Peter Missine
The book encompasses many of the dilemmas that businesses find when going international. Its approach is somewhat long in a few points, but overall its a very good book and can almost be used as a step by step guide for business students.
0 of 0 people found the following review helpful.
Overall good practical book
By Nate
This book is more of a how to rather than a book for lecture. This was one of the only enjoyable parts of the entering foreign markets class I took.
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