Ebook More Words That Sell, by Richard Bayan
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More Words That Sell, by Richard Bayan
Ebook More Words That Sell, by Richard Bayan
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A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book
More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans.
More Words That Sell includes:
- Power words for heightening impact
- Positive personal qualities for selling oneself
- Cliche's to avoid
- Color names beyond just red, white, blue, yellow, etc.
- Words that reflect current trends in popular culture
With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.
- Sales Rank: #102693 in Books
- Published on: 2003-07-17
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x .50" w x 7.40" l, .66 pounds
- Binding: Paperback
- 176 pages
From the Back Cover
More than 3,500 words, phrases, and slogans guaranteed to hit your target with power and precision--every time!
In today's highly competitive, quick-hitting marketplace, choosing the correct words is vital to the success of your message--far too vital to be left to chance! More Words That Sell provides you with more than 3,500 high-powered, high-profit words, phrases, and slogans that have proven their ability to hold readers' attention as you deliver your message and to persuade them to respond.
Taking up where the bestselling Words That Sell left off, More Words That Sell supplies you with all-new tools for fine-tuning your copy and hitting the hot buttons of your target audience. Nearly thirty alphabetically arranged, special-purpose categories help you quickly locate exactly the words you need to:
- Make readers feel your message instead of just read it
- Add muscle to your copy by using powerful verbs and adjectives
- Find the right words and phrases for niche markets
- Boost results by using words that appeal to basic human needs
- Invite interaction from website visitors--and bring those visitors back
- Create a favorable impression with resumes and cover letters as well as with general business correspondence such as reports and memos
- Use colors, fragrances, sounds, and textures for vivid sensory appeal
Ask any veteran writer and you'll be told that one word can make or break a message. Finding that word under the pressure of a tight deadline, however, can be difficult if not impossible. Let More Words That Sell help you choose the words that will boost the effectiveness and profitability of your message--whether you're promoting products, ideas, your business, or yourself.
About the Author
Richard Bayan is a freelance writer who spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of the bestselling Words that Sell, The Cynic's Dictionary, and more than 150 online columns and essays.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Highly recommended.
By Mary B.
A must if you your job involves marketing and selling. This book is very handy and always on my desk. I refer to it several times a day for help and inspiration for selling phrases. This book saves you hours from having to search on the internet because the words and subjects are grouped together. Since using this book I have received many compliments on my writing style and descriptions of products. Highly recommended.
1 of 1 people found the following review helpful.
Nothing to see here
By J. Carpenter
A disappointment. There's very little here in terms of "words that sell" that cannot be found elsewhere on the internet for free. This is yet one more case of an author attempting to cash in on a very good prior book. I'd sell it for a dollar.
20 of 22 people found the following review helpful.
Simply Great! You've got to buy it if you write.
By Susanna Hutcheson
There's not much to say about this book except buy it if you need to write and if you need to use words to persuade. I keep this book at my computer --- inches away from my right hand as I write for clients.
Highly recommended.
Susanna K. Hutcheson
...
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