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Why do so many global strategies fail—despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, “flat” world, and the allure of similarities, firms launch one-size-fits-all strategies.
But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity—including direct investment, tourism, and communication—happens locally, not internationally.
In this “semiglobalized” world, one-size-fits-all strategies don’t stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how—by providing tools for:
� Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention.
� Tracking the implications of particular border-crossing moves for your company’s ability to create value.
� Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.
In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences—as well as how other well-known companies have failed at this challenge.
Crucial for any business competing across borders, this book will transform the way you approach global strategy.
- Sales Rank: #658391 in Books
- Brand: Brand: Harvard Business Review Press
- Published on: 2007-09-27
- Original language: English
- Number of items: 1
- Dimensions: 9.52" h x 1.09" w x 6.34" l, 1.20 pounds
- Binding: Hardcover
- 272 pages
- Used Book in Good Condition
Review
Named one of the “Highlights from the Decade” in strategy+business magazine.
About the Author
Pankaj Ghemawat is the Anselmo Rubiralta Professor of Global Strategy at IESE Business School in Barcelona and the Jaime and Josefina Chua Tiampo Professor (on leave) at Harvard Business School. His Harvard Business Review article Regional Strategies for Global Leadership won the McKinsey Award in 2005.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Good points, Intelligent Author, Valuable Buy
By R. C. GARRETT
This book was required reading for a course in my MBA program. Ghemawat makes a lot of good points to support his belief that the world is not quite as integrated and "globalized" as many would have us believe. If you are looking for some insightful counter-arguments to the subject material that you'll find in Thomas Friedman's writings, this is a good buy.
Also the physical quality of the book was excellent; I bought it used and it looked like new. It arrived in good time and there was no damage nor missing pages.
1 of 2 people found the following review helpful.
State of the art book on global strategy
By Alberto Ponsa Talavera
Many books on the maket explain issues concerning globalisation, corporate strategy and the like. Most of them are focused on key figures and market evolution. But none of the ones I have readen explain:
- How to analyse the benefits/risks of a possible globalisation (CAGE)
- Which tools you have to set whether it is suitable to go to a globalisation (ADDING)
- And finally, how to act (AAA).
OKs
- Good book if you want to expand your business.
- Methodological approach.
- Nice written.
KOs
- Difficult to implement. In fact, though there are several examples, it lacks of a global example, and the figures according to the approach (ROE, ROA, valuation,...).
- I'm in the banking business, and there are few examples of banks in the book.
- I think the book doesn't define what does 'boundaries' mean. It's clear that 'boundaries' apply when you want to go from Spain to China. But does it apply in an internal movement among different cultures and legislations (for example, from NYC to Hawaii)? In all cases?? How do I have to know when the 'boundaries' term is gonna being applied?
0 of 0 people found the following review helpful.
Five Stars
By NASH
Great resource to do international business analysis
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